april, 2010

What you can learn from Eurocontrol on Twitter

#ashtag #brilliant Wow, Eurocontrol really understands Twitter. While that volcano on Iceland with its unpronouncable name (despite my short course in Icelandic) disrupted air traffic over Europe, I have come to admire the way Eurocontrol – The European Organisation for the Safety of Air Navigation –

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Why adjectives don’t work – and writing is strategy

If some agency wants to bombard me with adjectives that state how great, simple, easy or smart a service or a product is, he or she – and the publisher involved – is either very uncreative, lazy or just lying. A multitude of adjectives will not convince people. Real arguments will.

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