Is LinkedIn the most important network for B2B ads?
LinkedIn’s big advantage is its highly reliable profiles. We have gathered some 1,2 million B2B profiles we can reach as a whole, and have a lot of info on. Advertizers hardly use this potential. We can target in detail. We can target all top 500 C-level executives, MKB’ers, marketing managers etc. But we can also filter on sex, work location, experience and other relevant parameters. That way we can really make highly targeted campaigns.
Ok, that is easily said by a company specialized in webadvertising, but still, it is a good reminder for LinkedIn as a tool in B2B campaigns.
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