Stats: b2b highly engaged in social media
Though the numbers in this report focus on North-America, they still are relevant. Because they make you think twice. Especially when you thought b2b and social media somehow were not made for each other, or social media really was a b2c thing.
So:
- 81% of b2b companies have corporate accounts in social media
- 75% of b2b companies actively participate in microblogging
- 48% of b2b buyers follow news and conversations on social media while 37% post questions on social networking sites
- 89% of journalists use blogs for research, 96% visits corporate websites
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