Anatomy of a great recruitment webpage

04-04-'11 | HR, Web & Interactive | No comments

Last week my colleague Kristophe emailed me this recruitment page for 6Wunderkinder, a Berlin based company, and said: “just look at this, this is wonderfully done. How elegant, smart and how very communicative“.

I agree. The moment I saw the page, it reminded me of how simple and powerful online recruitment can be in just one page. Well, actually, it’s 3 pages dsiguised as one. So let me summerize what I like about this approach without pretending to be complete.

First, visit the page here.

For each section I have added a screenshot below. The numbers of my post correspond with the numbers on the screenshots.

Click on image to enlarge

1. The promise: it’s about us together

You immediately feel what it must be like working there, in just a couple of seconds:

short, tempting introduction with the promise in 2 heads
no paragraph about how great, big and brilliant their company is: it’s about you and us
a nice and open invitation to join their team and create great products
accompanied by a screenshot of an app they made: this is what we stand for

Click on image to enlarge

2. The offer: smart and tempting

Well-chosen words and images give you an idea of what you will get at 6Wunderkinder in less than 5 minutes:

alternating text and images on the left and the right: old school web, wonderfully executed:
makes you read the text, all of it, like a breeze
well-chosen images underline the emotional value of a wonderful offer
great copy: short, vibrant, in paragraphs accompanied by clear titles and with a distinctive tone of voice
balanced, harmonic, friendly… Great choice of words as an employer. Sounds like a great environment to work in.
direct tone and talking to the visitor, they make an offer you almost can’t refuse: a great team, a great place, great tools

3. The job and you

Look how they make you read large chunks of info. This is how web works.

large amounts of info offered in bullets: easy to scan and read
2 clear parts: you and your tasks
short statements, not full sentences
but: for usability I would have not used capitals at the start of each bullet

Click on image to enlarge

4. Call to action: hmmm…

This is the one point that, in my humble opinion, could have been better. A call to action can’t be too clear: so this standard-looking button “apply now” could have been more original and more convincing, possibly accompanied by a nice picture. Now they suddenly sound like an ordinary company. How about: “come join us” or “write us”…

The button should have been bigger so that it stood out. And I would have repeated it at the top of the page to make sure everyone found it.

Plus: once clicked the button triggers your email client. Just a detail, but I would have said that that would happen. Just a short example: “email us your CV + motivational letter”, or: “e-mail us!”.