Anatomy of a great recruitment webpage
Last week my colleague Kristophe emailed me this recruitment page for 6Wunderkinder, a Berlin based company, and said: “just look at this, this is wonderfully done. How elegant, smart and how very communicative“.
I agree. The moment I saw the page, it reminded me of how simple and powerful online recruitment can be in just one page. Well, actually, it’s 3 pages dsiguised as one. So let me summerize what I like about this approach without pretending to be complete.
First, visit the page here.
For each section I have added a screenshot below. The numbers of my post correspond with the numbers on the screenshots.
1. The promise: it’s about us together
You immediately feel what it must be like working there, in just a couple of seconds:
- short, tempting introduction with the promise in 2 heads
- no paragraph about how great, big and brilliant their company is: it’s about you and us
- a nice and open invitation to join their team and create great products
- accompanied by a screenshot of an app they made: this is what we stand for
2. The offer: smart and tempting
Well-chosen words and images give you an idea of what you will get at 6Wunderkinder in less than 5 minutes:
- alternating text and images on the left and the right: old school web, wonderfully executed:
makes you read the text, all of it, like a breeze
- well-chosen images underline the emotional value of a wonderful offer
- great copy: short, vibrant, in paragraphs accompanied by clear titles and with a distinctive tone of voice
balanced, harmonic, friendly… Great choice of words as an employer. Sounds like a great environment to work in.
- direct tone and talking to the visitor, they make an offer you almost can’t refuse: a great team, a great place, great tools
3. The job and you
Look how they make you read large chunks of info. This is how web works.
- large amounts of info offered in bullets: easy to scan and read
- 2 clear parts: you and your tasks
- short statements, not full sentences
- but: for usability I would have not used capitals at the start of each bullet
4. Call to action: hmmm…
This is the one point that, in my humble opinion, could have been better. A call to action can’t be too clear: so this standard-looking button “apply now” could have been more original and more convincing, possibly accompanied by a nice picture. Now they suddenly sound like an ordinary company. How about: “come join us” or “write us”…
The button should have been bigger so that it stood out. And I would have repeated it at the top of the page to make sure everyone found it.
Plus: once clicked the button triggers your email client. Just a detail, but I would have said that that would happen. Just a short example: “email us your CV + motivational letter”, or: “e-mail us!”.
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