  Why adjectives don’t work – and writing is strategyIf some agency wants to bombard me with adjectives that state how great, simple, easy or smart a service or a product is, he or she – and the publisher involved – is either very uncreative, lazy or just lying. A multitude of adjectives will not convince people. Real arguments will. 
This is a conversation, not a commercialHow would you talk to somebody you like in real life? That’s how I write my Twitter updates. The tweets written like that by the people I follow are the ones I enjoy most. Here is why Twitter works best like a conversation:
Almost sure with WordnikYou want to be sure of the way you use a word in English, and you want to find out how other people use it? Check www.wordnik.com.
Why a good story always worksYes, we’re in the 21st century, it is an online video and it contains some pretty hi-tech material, but the main reasons why this movie works so well are old, very old. Centuries, ages old, to be more precise. It’s a story, and a pretty good
E3 meets @ BBC for B2B creativityE3 Big Idea meeting @ BBC There’s nothing like the creative boost you get from meeting colleagues from other agencies. Last Thursday and Friday 5 agencies from the E3 network came over for a 2-dag workshop on creativity and The Big Idea: we had people from
Is LinkedIn the most important network for B2B ads?LinkedIn’s big advantage is its highly reliable profiles. We have gathered some 1,2 million B2B profiles we can reach as a whole, and have a lot of info on. Advertizers hardly use this potential. We can target in detail. We can target all top 500 C-level
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